Generator/Freehand, R.O.W.

The Group is the lead investor in the Generator project through Queensgate Investments, its investment manager platform. In 2017, Queensgate Investments acquired Generator with the aim of establishing this portfolio as a leader in hospitality.

In October 2019, the Group took over Freehand Hotels, including its four properties located in Chicago, Los Angeles, Miami, and New York. Generator/Freehand offers unique, stylish, sociable, and affordable accommodation across 19 destinations. It is recognized as Europe’s fastest-growing boutique accommodation brand, strategically located in prime areas.

As a pioneer of affordable luxury and a master of the social experience, all properties feature a variety of room types, from shared to private bedrooms.

As well as chill-out areas, bars, cafes, and diverse spaces available for private hire—ranging from street-facing or basement exhibition spaces to penthouse suites and rooftops. This successful concept is anchored by award-winning interior design.