Peterson invested in a small brewery company in the county of Meng Yin in Shandong Province, which produced and sold its own beer under the brand name “Silver Wheat“. Throughout the 18 years of the investment, Peterson was involved at both board and management level, assisting the company to grow its production capacity and sales organically more than 15-fold, making it a prominent regional player ranking 12th among all breweries in China, and the 2nd largest privately owned brewery in the country. Having developed a recognized brand name, extensive distribution channels and a strong financial position, the company was approached by key national players and was eventually sold to Tsingtao Brewery Company Limited in 2011.
Shandong Xin Immense Brewery Company Limited
Direct investment, full ownership